Exploring Outerknown: Sustainable Fashion For The Modern World

Outerknown is not just a clothing brand; it's a movement towards sustainable fashion that prioritizes both style and environmental responsibility. Founded by surfing legend Kelly Slater in 2015, Outerknown aims to revolutionize the way we think about our clothing and its impact on the planet. With a commitment to transparency and ethical production, Outerknown offers consumers a chance to make a positive choice without compromising on quality or style.

In this article, we will delve into the ethos behind Outerknown, exploring its sustainable practices, innovative materials, and the impact it has on the fashion industry. By understanding the principles of Outerknown, we can appreciate the importance of making informed choices in our everyday lives, especially when it comes to fashion. Join us as we uncover the story behind Outerknown and how it is setting a new standard for the fashion world.

As we navigate through the various aspects of Outerknown, we will also highlight the brand's dedication to transparency and its mission to create a more sustainable future. From its eco-friendly materials to its fair labor practices, Outerknown stands out as a leader in sustainable fashion. Let's dive deeper into the world of Outerknown and discover how this brand is making waves in the industry.

Table of Contents

• 1. The Birth of Outerknown
• 2. Outerknown's Commitment to Sustainability
• 3. Innovative Materials Used by Outerknown
• 4. The Impact of Outerknown on Fashion
• 5. Outerknown's Fair Labor Practices
• 6. How to Style Outerknown Clothing
• 7. Customer Reviews and Testimonials
• 8. Conclusion: The Future of Sustainable Fashion

1. The Birth of Outerknown

Outerknown was founded in 2015 by Kelly Slater, a renowned professional surfer and environmental advocate. The idea behind the brand was to create a clothing line that not only looked good but also did good for the planet. Slater partnered with designer John Moore to bring this vision to life, focusing on sustainable practices right from the start.

From its inception, Outerknown has emphasized transparency in its supply chain, ensuring that consumers know where their clothes come from and under what conditions they are made. This commitment to ethical production has resonated with a growing audience of environmentally conscious consumers.

The Vision of Outerknown

The vision of Outerknown is rooted in the belief that fashion can be a force for good. The brand aims to challenge the fast fashion industry by promoting longevity, quality, and sustainability in every piece of clothing. Outerknown is dedicated to creating timeless designs that encourage consumers to buy less and choose wisely.

2. Outerknown's Commitment to Sustainability

Outerknown's commitment to sustainability is evident in every aspect of the brand. From sourcing materials to production processes, Outerknown prioritizes eco-friendly practices. The brand's motto, "The future of fashion is sustainable," reflects its dedication to creating a positive impact on the environment.

One of the key initiatives is the use of organic and recycled materials. Outerknown actively seeks out sustainable fabrics, such as organic cotton, Tencel, and recycled polyester, to minimize its environmental footprint.

Transparency and Accountability

Outerknown believes in transparency and accountability, which is why the brand provides detailed information about its supply chain. Consumers can trace the journey of their clothing, from the raw materials to the finished product. This level of transparency builds trust and encourages consumers to make informed choices.

3. Innovative Materials Used by Outerknown

Outerknown utilizes innovative materials that are both sustainable and high-quality. The brand is known for its commitment to using eco-friendly textiles that reduce environmental impact. Here are some of the key materials used by Outerknown:

• Organic Cotton: Grown without synthetic pesticides and fertilizers, organic cotton is a sustainable alternative to conventional cotton.
• Tencel: Made from sustainably sourced wood pulp, Tencel is biodegradable and produced in a closed-loop process.
• Recycled Polyester: Outerknown uses recycled polyester made from plastic bottles, reducing waste and energy consumption.
• Hemp: A durable and resource-efficient crop, hemp requires minimal water and no pesticides to grow.

4. The Impact of Outerknown on Fashion

Outerknown is not just another clothing brand; it is a catalyst for change in the fashion industry. By prioritizing sustainability and ethical practices, Outerknown challenges the norms of fast fashion and encourages consumers to think critically about their purchasing decisions.

The brand's impact is evident in its growing community of supporters who value sustainability and ethical production. Outerknown has inspired other fashion brands to adopt similar practices, contributing to a larger movement towards sustainable fashion.

5. Outerknown's Fair Labor Practices

In addition to its commitment to sustainability, Outerknown is dedicated to fair labor practices. The brand works closely with its manufacturers to ensure safe working conditions and fair wages for all workers involved in the production process.

Outerknown adheres to a strict code of conduct that includes regular audits and partnerships with organizations that promote fair labor practices. This commitment to ethical production sets Outerknown apart from many other brands in the industry.

6. How to Style Outerknown Clothing

Outerknown offers a range of stylish clothing options that can be easily integrated into any wardrobe. Here are some tips on how to style Outerknown pieces:

• Casual Chic: Pair an Outerknown organic cotton tee with high-waisted jeans and sneakers for a relaxed yet stylish look.
• Beach Vibes: Layer an Outerknown button-up shirt over a swimsuit for a perfect beach day outfit.
• Layering: Use Outerknown's lightweight jackets over dresses or tops for added warmth and style.
• Accessorize: Complement your Outerknown outfit with eco-friendly accessories for a complete sustainable look.

7. Customer Reviews and Testimonials

Customers have praised Outerknown for its commitment to sustainability and quality. Reviews highlight the brand's comfortable and stylish clothing, as well as its ethical practices. Here are some testimonials from satisfied customers:

• "I love Outerknown! The clothes are not only stylish but also make me feel good knowing they are sustainably made."
• "The quality is exceptional. I appreciate the transparency in their supply chain and the impact they are making."
• "Outerknown has become my go-to brand for eco-friendly fashion. I love their commitment to the planet!"

8. Conclusion: The Future of Sustainable Fashion

Outerknown is at the forefront of the sustainable fashion movement, proving that style and sustainability can go hand in hand. With its commitment to ethical practices and innovative materials, Outerknown is setting a new standard for the fashion industry. As consumers, we have the power to support brands that prioritize the planet and its people.

By choosing Outerknown, we can make a positive impact on the environment and promote fair labor practices. Let us embrace sustainable fashion and inspire others to do the same. If you enjoyed this article, feel free to leave a comment, share it, or explore more of our content on sustainable living.

Thank you for joining us on this journey through Outerknown's world. We hope to see you back here for more insights into sustainable fashion and lifestyle choices!